Latest Adtraction News & Updates

See the latest news and media coverage for Adtraction. We track all announcements, press releases, and industry mentions in real time, all in one place.

Adtraction

Partner marketing technology company

adtraction.com

Headquarters: Stockholm, Sweden
Founded year: 2008
Company type: Public company
Number of employees: 125–200
Industry: Business Support Services

Last updated Today

Latest news about Adtraction

In short: Adtraction achieved record gross profit and nearly 20% sales growth in Q2, driven by strong performance in its e-commerce and finance sectors.

Company announcements

July 22 Adtraction

Adtraction delivers record Q2 gross profit

Sales grew 19% and EBITA 17%, with growth from both e-commerce and finance verticals.

June 18 Adtraction

Adtraction fully integrates Affiliate Future into UK operations

Migration to Adtraction platform nearing completion, combined team established, Clare O'Reilly appointed UK Country Manager.

April 23 Adtraction

Adtraction publishes Q1 report showing growth

Revenue increases 11.5%, EBITA grows 27.8%. CEO highlights profitable partner marketing. Presentation at 11:00.

April 15 Adtraction

Adtraction releases incrementality study on partner marketing

The study analyzes 10 million transactions, revealing 26% higher average order value versus other digital channels. Electronics sees 40% uplift. CEO Simon Gustafson highlights its value for growth.

Media coverage

July 27 Yahoo Finance

Adtraction Group AB (OSTO:ADTR) Q2 2026 Earnings Call Highlights: Strong Revenue...

Adtraction Group AB (OSTO:ADTR) reports robust sales growth and strategic advancements, despite seasonal cash flow challenges and increased costs.

July 22 TradingView

ADTR: Sales up 20% year-over-year, with strong finance and e-commerce growth; margins impacted by one-offs — TradingView News

Sales and gross profit grew nearly 20% year-over-year, driven by strong finance and e-commerce segments, with Bundler and Affiliate Future contributing. Non-recurring costs impacted margins...

July 22 Dagens industri

Adtraction reduces the loss

The affiliate company Adtraction, which operates in digital marketing through partners, reports an operating result for the second quarter of 2026 of -5.5...

June 18 Affärsvärlden

Seven stocks to dream about at midsummer

Midsummer weekend is short – but it's plenty enough to dream big. Affärsvärlden's analysts list seven stocks worth checking out between schnapps and herring.

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