Introducing Custom Reports: Turn company news into shareable intelligence

Staying on top of your market is only half the job. The other half is explaining what happened to everyone else.

Even if you have a perfect pulse on your competitors or portfolio, compiling that knowledge into a cohesive update for your team, board, or clients takes time. It usually involves opening a blank document, digging back through weeks of news, copying links, piecing together timelines, and manually writing summaries.

We built Distill to automate your monitoring. Now, we are automating your reporting.

Starting today, you can instantly generate comprehensive, presentation-ready reports on any company or group of companies you track. Distill pulls from every source we already monitor. That includes mentions across top media outlets, official press releases, blogs, insights pages, RSS feeds, Medium and Substack feeds, and LinkedIn posts. It synthesizes all that noise into a clean, structured document.

Build exactly the report you need

Every meeting requires a different level of context. We designed Custom Reports to be completely flexible, giving you total control over the output in just a few clicks:

1. Choose your targets: Base your report on every company you follow, an existing watchlist, or a custom selection of companies chosen on the fly.
2. Set the timeframe: Need a quick weekly recap or a year in review? Select from presets like the last 7 or 30 days, 3, 6, or 12 months, or define your own custom date range.
3. Shape the structure: Let Distill automatically identify the biggest storylines and structure the report around those major themes. Alternatively, you can take control and define the sections yourself. Just tell the engine to focus exclusively on categories like "Product launches," "Leadership changes," or "M&A activity."
4. Dial in the depth: Tailor the length to your audience by choosing between a brief executive summary, a standard overview, or a comprehensive analysis.

Intelligence that is ready to share

The real value of market monitoring is aligning your stakeholders around what is actually happening. Once generated, your report is ready to be downloaded and shared immediately.

Here is how different teams can use Custom Reports to streamline their workflows:

• Corporate Strategy Teams: Generate a clean, structured competitor briefing covering everything your top three rivals did over the last 30 days. Categorize it by product updates and strategic moves to circulate before a leadership meeting.
• Venture Capital & Private Equity: Stop hunting down updates from founders. Instantly pull a standard 3-month overview on your entire portfolio to build a polished quarterly portfolio review for your investment committee or LPs.
• Consultants & Advisors: Before pitching a new prospect or mapping an industry, generate a comprehensive 12-month historical overview to use as a client prep sheet. You will instantly understand their trajectory and market positioning.
• Investor Relations: Track how the market is reacting to your moves. Instantly generate a quarterly earnings recap to show your board exactly how your financial announcements were received across top-tier media and industry blogs.

No more copy-pasting. No more missing context. Just the insights you need, formatted exactly how you want them, ready to distribute.

Custom Reports are available now for all users.

Log in to generate your first report or Start your free trial today to see how Distill can help you turn scattered news into structured intelligence.