Sanity Group integrates prematurely into organizational chart
Finn Hänsel becomes Chief Strategy Officer and President Rest of World. Adrian Frenzel takes over operational management as Global COO.
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European cannabis and cannabinoid products company
sanitygroup.comLast updated
In short: Sanity Group was acquired by Organigram Global for up to €250 million and accelerated integration.
Finn Hänsel becomes Chief Strategy Officer and President Rest of World. Adrian Frenzel takes over operational management as Global COO.
Starting from April close, teams in Germany and Canada are building one organization across two markets, with Germany as the entry point to Europe; Europe contributed meaningfully to Q3.
The transaction values Sanity Group at up to €250 million. Both companies aim to accelerate growth in Europe. Sanity continues operations with its team and brands.
The Sanity Group values the strategic transaction with Organigram Global at up to 250 million euros. The merger aims for international growth and scaling in the European cannabis market.
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