Latest Nelly Group News & Updates

See the latest news and media coverage for Nelly. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Nelly Group (Nelly)

Nordic online fashion retailer for young women and men

nellygroup.com
Headquarters
Borås, Sweden
Company type
Public company
Number of employees
50–300
Industry
Apparel & Accessories Retailers

Last updated

Latest news about Nelly Group (Nelly)

In short: Nelly Group faced a sharp decline in Q1 2026 performance due to assortment issues after achieving strong growth and profitability in 2025.

Company announcements

Nelly

Nelly presents Q1 2026 Interim Report

Net revenue decreases 1.8% to SEK 243.3 million. Gross margin rises to 55.3%, but operating profit falls to SEK 8.0 million. CEO reaffirms strategy.

Nelly

Nelly opens flagship store in Gothenburg

The store arrives on Fredsgatan. They eagerly await visitors.

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Media coverage

Svenska Dagbladet

Nelly's fashion fiasco: "difficult and complex"

Dramatic share price drop after Nelly's depressing report. The fashion miss lowers sales. "Obviously the confidence in the company is damaged", says Esbjörn Lundvall, equity strategist.

FinanzNachrichten.de

Nelly Group AB: Nelly Group initiates share repurchase programme of up to SEK 30 million

The Board of Directors of Nelly Group AB (publ) ("Nelly") has, based on the authorisation from the Annual General Meeting on 18 May 2026, resolved...

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