Latest Nelly Group News & Updates

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Nelly Group (Nelly)

Nordic online fashion retailer for young women

nellygroup.com

Headquarters: Borås, Sweden
Company type: Public company
Number of employees: 50–300

Last updated Today

Latest news about Nelly Group (Nelly)

In short: Nelly reported declining profits in Q1 2026 despite previous growth, while continuing a legal battle against Shein and expanding its physical stores.

Company announcements

April 28 Nelly

Nelly presents Q1 2026 Interim Report

Net revenue decreases 1.8% to SEK 243.3 million. Gross margin rises to 55.3%, but operating profit falls to SEK 8.0 million. CEO reaffirms strategy.

February 11 Nelly

Nelly opens flagship store in Gothenburg

The store arrives on Fredsgatan. They eagerly await visitors.

February 10 Nelly

Nelly presents the annual report 2025

Net sales increased by 15.5% to 1,263.6 MSEK and the operating margin to 13.2%. Growth and profitability improved despite challenging market.

7 October 2025 Nelly

Nelly opens its second flagship store in Copenhagen

Nelly celebrates the positive reception and customer interactions during the opening weekend.

Media coverage

May 5 Marketscreener

Two Sigma Investments no longer a public short seller in Nelly | MarketScreener

Two Sigma Investments has reduced its short position in e-commerce company Nelly Group to below 0.50 percent of the share capital and is therefore no...

May 1 Prince George Citizen

'Nelly's could rise from the ashes at some point,' says owner

"The pub is the only thing standing and that gives us hope," said Stew. "Nelly's could rise from the ashes at some point, but it's...

April 28 Dagens industri

Nelly's CEO on the horror quarter: "Fashion is difficult"

Nelly's shareholders are hit by the second report disappointment in a row as the share price plummets around 40 percent. The clothing company's CEO says that they have had difficulty acting in...

April 28 Yahoo Finance

Nelly Group AB (FRA:CD20) Q1 2026 Earnings Call Highlights: Navigating...

Release Date: April 28, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Nelly Group...

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