How to track company press releases and news updates

Article illustration

Staying on top of company press releases and news updates has never been harder. Companies publish across multiple channels – newsroom pages, press wires, LinkedIn, blogs, SEC filings – while the media adds their own angle. If you’re relying on Google Alerts or manually checking websites, you’re guaranteed to miss important updates.

Whether you’re an investor, consultant, PR professional, or competitive strategist, the challenge is the same: you need a complete, real-time view of company news without wasting hours digging for it.

Here’s how to track company press releases and news updates effectively in 2025.

Why tracking company news is so hard today

  • Multiple sources, no single hub: A press release might go live on a company newsroom, but the follow-up story appears on LinkedIn or Bloomberg hours later.
  • Overload of noise: Promotional blog posts, opinion pieces, and filler content drown out real announcements.
  • Time-consuming manual checks: Refreshing IR pages, setting up dozens of alerts, or scrolling LinkedIn feeds doesn’t scale.
  • Missed context: Even if you find the release, you may miss how other outlets are reporting on it.

If you’re making investment decisions, monitoring competitors, or preparing for client meetings, missing even one major update can put you at a disadvantage.

Traditional ways to track press releases (and their limits)

  1. Google Alerts: Free but unreliable. Misses many updates and floods your inbox with irrelevant mentions.
  2. Press Release Distribution Sites (PR Newswire, Business Wire, GlobeNewswire): Good for official announcements, but won’t catch blog posts, LinkedIn updates, or media coverage.
  3. RSS Feeds & Newsletters: Useful if you only follow a few companies, but overwhelming once you’re tracking dozens.
  4. Manual Monitoring: Checking newsroom pages and social feeds manually. Accurate, but impossible at scale.

A better way: Automated company news tracking

Instead of piecing everything together manually, you can automate the process. Tools like Distill give you a single feed of every press release, newsroom update, LinkedIn post, blog article, and media mention – all filtered and summarized for you.

Here’s how Distill makes tracking effortless:

  • All sources in one place: Official press releases, LinkedIn updates, company blogs, newsroom pages, and media coverage.
  • Noise automatically filtered out: No fluff, no promotional filler. Just real updates that matter.
  • Grouped stories: See how multiple outlets cover the same announcement, side by side.
  • Automatic summaries: Get the key points in seconds, with full source links if you want to dive deeper.
  • Custom delivery: View updates in your feed, or get daily/weekly recaps and instant alerts straight to your inbox.

Who needs this?

  • Investors & Analysts: Stay on top of portfolio companies, deal flow, and market shifts.
  • Consultants & Strategists: Be the first to surface competitor moves and market trends.
  • PR & Communications Teams: Monitor competitor messaging and industry chatter in real time.
  • Journalists & Researchers: Get every press release, blog, and media angle without hunting for sources.

Start tracking every press release in minutes

With Distill, you don’t need to worry about missing a major company update again. Just pick the companies and industries you care about, and Distill will deliver:

  • A personalized news feed with official updates and media coverage
  • Daily or weekly recaps of the biggest announcements
  • Instant alerts for critical news
  • Company profiles and competitor lists for context

Start your free 30-day trial today and see how effortless company news tracking can be.

Start for free